ICS school diversity campaign

Branding | Logo design | Illustration | Merch design
ICS diversity campaign t-shirts

The objective with this project was to promote understanding of diversity in learners. Collaborating with a workgroup of teachers, parents and students, we came up with a brand whose essence was that every person is beautifully unique and that we should embrace diversity.

Together with students, we came up with fictional animals that had features which were neither positive nor negative, but undoubtedly unique. T-shirts and other merch was sold to students and parents to raise money for resources for children with learning differences.

I was responsible for all the illustration and design work.

The campaign happened twice, in 2018 and 2019, went on for a month each time and was hugely popular.


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