Sercombe veterinary surgeons: brand identity and website design

Branding | Logo design | Website design | Iconography | Photography | Content writing
Sercombe vets cover photo

The project

Rebranding, logo design, a new website and a Google My Business site for a family-run veterinary practice located in Karen, Nairobi.

Rebranding

After meetings with the client and and with the help of my branding tools, we came up with a tagline together and I developed a crisp colour palette that communicates professionalism and trust; along with a clean and simple brand typography.

Logo design

The logo that I designed includes a blue and white circular emblem which references the Caduceus vet symbol and incorporates the business name acronym. I flipped and modified the snake element of the original symbol to subtly echo the two instances of the letter ‘S’ in the SVS acronym.

As always, I supplied both a horisontal and a vertical version of the logo, another that has the company name inside the emblem, and finally an emblem-only version, which for example serves as the website favicon.

Sercombe veterinary surgeons business cards
Sercombe veterinary surgeons business cards

New website

The website was developed in close collaboration with the owners. I conducted interviews with all members of staff and shadowed vets to collect content and do all the photography for the site. I also got in touch with some customers and got hold of customer testimonies. Then I wrote the content, had it approved by the owners and developed the site in WordPress.

Laptop showing Sercombe veterinary surgeons website
Sercombe veterinary surgeons website
Sercombe vets website

Google My Business

A Sercombe Veterinary Surgeons Google My Business listing was claimed and updated; and I corrected the Google Maps location too. The business description, opening times etc were updated and new photos added. I encouraged the business owners to actively ask customers for Google reviews.

Google My Business

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